What is SEM?
Search Engine Marketing, also commonly referred to as SEM or PPC, is the use of sponsored listing (Sponsor Links) with relevant keywords to drive highly qualified leads to a website.
What is SEO?
Search Engine Optimization (SEO) involves fine tuning a website to generate listing positions at organic results or natural listings. This fine tuning is the very complex process of developing your website so that search engines, like Google and Yahoo!, can crawl and index your webpages. SEO gains positions from content and links. Many factors come into play for SEO – copywriting, design and HTML coding. It is thus a longer undertaking than SEM. There will always be the debate between the pros and cons between SEM and SEO.
SEM + SEO > 2 : Benefits in Online Marketing
As the saying goes, “Don’t put all your eggs in one basket”, you can pilot the hearts and eyes of your target market when you harness the potential of both SEM and SEO. SEM is like marketing where you can have more control over how, when, where and what you are speaking with your publics. On the other hand, SEO, like PR, gives the control over to the content owners (editors), who make the decision and you have less say. A good business strategy capitalizes on both to reap their unique benefits. The world of online marketing can sometimes be confusing, but online marketing professionals can help you navigate smoothly through and reap the immerse benefits.